November 6, 2023

Make $404,919 a year by just being on your laptop 5 hours a day. Igor Kheifets tells his rags-to-riches story as he promotes a system that makes $100 to $998 per day, whether you’re at home or traveling. He claims that big celebrities like Oprah, Lady Gaga, Rhianna, and Tyra Banks are all doing this on their websites. He’ll teach you a method that generates passive and multiple income streams, so you can achieve time freedom working only in your spare time. Is it a legit business opportunity or just another money-draining course? 

As a stay-at-home mom, juggling kids and a side hustle while maintaining a clean home, I need a low-maintenance but quick-income biz. Igor Kheifets introduces a new money-making method called e-farming which he claims to be suitable for beginners. But is it really? In this List Building Lifestyle review, I’ll break down e-farming, what the course is all about and its inclusions. I’ll also share intriguing comments I found about Igor and his courses. In the end, I’ll answer if the course is good and if it’s the best online income for stay-at-home moms. 

List Building Lifestyle is an online program by Igor Kheifets that teaches efarming to beginners who want to make money with just a laptop. Efarming is a term coined by Igor that refers to the strategy of using solo ads to promote affiliate offers. Inside the program, Igor evaluates students’ emails, landing pages, and sales pages during live sessions. They’re also offered personal mentoring and are invited to an exclusive online community. Basic membership of List Building Lifestyle is only $97 monthly with a risk-free 7-day money-back guarantee. Of course, there are upsells. The upgrade offers are 

  • Bring (Almost) Any Dead Email List Back To Life that costs $1,997 
  • 1-Click Install Done-For-You Affiliate Funnel that costs $9,997 and, 
  • 301k Challenge that costs $4,997.

Igor Kheifets is a proud stay-at-home dad and the founder of List Building Lifestyle from Toronto, Ontario, Canada. His Facebook bio says he “builds wildly responsive lists with cutting-edge marketing education”. Igor tells a rags-to-riches story. He didn’t live a rich life growing up, and he didn’t have the chance to go to college. His parents had to put him in a military academy for minors for cheap education. And when he got out, he struggled to find a good-paying job. So he became a security guard for a chemical production facility that manufactures pesticides for Central America’s agriculture industry. Igor wanted to improve his life through a change of mindset, so he turned to books like Robert Kiyosaki’s Cashflow Quadrant and Tony Robbin’s Awaken The Giant Within. It is from Tony that he first learned the idea of efarming. His first online business was Igor Solo Ads, after getting personal development mentorship from Craig Ballantyne of Millionaire Morning Routine. In 2018, he founded List Building Lifestyle and launched a free book titled List Building Lifestyle: Confessions of an Email Millionaire. In his free book, Igor shares  81 secrets that made him a respected affiliate marketer, rising from humble beginnings. His podcast List Building Lifestyle Show uploads 3 new episodes weekly and attracts 126K regular listeners. It’s a long-running podcast channel that he started back in 2016. 

List Building Lifestyle and E-mail Marketing

List Building Lifestyle is a Trustpilot-verified company with a 4.9-star rating from 497 reviews. Many recommend List Building Lifestyle to those who are in email marketing because of its detailed training and valuable mentorship from Igor. Most 5-star reviews commend the team for fast service, member support, and value for money. What I like about this course is that Igor seems like a man of integrity. You rarely find an online coach who has genuine intentions when everyone’s all about getting rich quickly. Igor also takes a common-sense approach to email marketing. For example, he teaches a strategy that rents out other people’s email lists that already sell to your target customers. The list owner sends the email as themselves because they’ve already built trust with the people on their list. Instead of sending the emails as a different entity, you’re back-riding on someone else’s list for a fee. This strategy isn’t spammy, it’s GDPR-compliant, ethical, effective, and cheap. Students say Igor cares about the success of his students. And, it shows in the way he structures his marketing techniques. 

Making money with efarming is a four-step process. Igor’s efarming strategy is basically affiliate marketing using email marketing through solo ads. First, find an affiliate offer. From there, you’ll create the landing page, and then buy solo ads, and grow your list by repeating the process. 

List Building Lifestyle seems like a good course. But sifting through the negative reviews, I found that it’s notorious for expensive upsells. The marketing is misleading and making money through efarming is not as easy as what Igor claims it to be. One review said that when the basic membership ($97) expires, you’ll be upsold with other programs. These programs cost from $1,997 to $9,997. There might also be additional fees for funnel-building. One customer even claims that he was quoted $22,500 for 10,000 leads. The main issue with List Building Lifestyle is it only focuses on list-building. This strategy is not cost-effective long term because Igor charges a recurring membership fee and more for upsells. 

To be fair, efarming offers a decent opportunity for making money online. Over 4 billion people are active email users. A study conducted by McKinsey & Company found that marketing through email is 40 times more effective than advertising on social media. GlobalData estimates that the data and analytics market is worth $9.21 billion, growing at an annual rate of 8% from 2021 to 2026. According to a Forbes article, companies are getting $24 back for every dollar they spend on efarmers. So, there’s a demand for efarmers like Igor. 

The biggest risk of using solo ads is that there’s no guarantee of conversions and you can’t control the quality of the email list you’re getting. You’ll be charged per click whether or not the click leads to a purchase. There's also no guarantee of profitability because the business model depends on affiliate commissions. Recent statistics by Dynu In Media show that only 5% of affiliate marketers succeed, despite being a thriving industry that’s $17 billion in global market size. Income is unstable, but the monthly recurring expenses are fixed. You'll need $97 monthly for membership and another $1,000 for funnel-building. You’ll also pay for solo ads which could cost around $0.35-$0.95 per click if you’re buying from Udimi. The cost per click in solo ads could go up or down, depending on the quality of the email lists you’re getting. With solo ads, there's always the risk of getting unengaged subscribers that leads to poor conversions and loss. 

List Building Lifestyle Reviews on YouTube

VMK Marketing is a YouTube channel that shares trading-related content and affiliate marketing strategies. It was launched in December 2020 by a YouTuber named VK. The channel still has 161 subscribers as of writing.  

VK of VMK Marketing reviews Igor Kheifets’ List Building Lifestyle. He starts by saying the course is ideal for those who have a background in online marketing. He also pointed out that learning from an experienced entrepreneur like Igor will help newbies avoid costly pitfalls in the business. VK advises that for this course to work, you need to sell high-ticket items that make huge commissions. It’s the most effective way to make a significant online income with List Building Lifestyle. 

Is It Worth Getting Igor’s List Building Lifestyle?

It can be worth getting Igor's List Building Lifestyle if you are an existing email marketer who aims to learn more about the industry. But if your purpose is to make money online as a no-experience entrepreneur, List Building Lifestyle may not be the best course for you. E-farming is not as easy as what Igor claims it to be. There are inevitable risks that even experienced marketers struggle to keep the business under control. With Igor’s e-farming, income depends on affiliate commissions. And, affiliate commissions depend on the traffic generated from paid solo ads. This business model encourages you to spend on paid ads without the guarantee of getting returns. Overall, List Building Lifestyle offers a decent income opportunity. But, it’s inconsistent, requires hard work, and is unstable. 

My number 1 business recommendation for stay-at-home moms is local lead generation. Unlike affiliate marketing, your income with local lead gen is consistent and predictable. The goal of this business model is to build and rank sites. Ranked sites generate income on autopilot, so you don’t have to worry whether or not you’re getting commissions. A tree care site I built has made a $2K monthly passive income in the last seven years. As a busy stay-at-home mom, you need a biz like this wherein you can generate a consistent income without doing much maintenance work. Income with local lead gen is consistent and passive. Forget about trying your luck with solo ads to promote affiliate offers. 

About the Author Pamela Salvana

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