Make a 5-figure monthly income by selling $9 to $20 mugs is the ambitious promise of the Low Hanging System. Rachel Rofe promises a ‘secret software’ that runs the business on autopilot. She claims to make $380K with a funny saying and just 76 minutes of work. What's this system that costs zero and takes only 10 minutes to set up?
Low Hanging System is a program that teaches print-on-demand on Amazon, eBay, Etsy, and Shopify. It includes 7 training modules, over 10 bonus lessons, and 6 months of coaching. You can custom-print mugs, pillowcases, t-shirts, and more through a third-party service fulfiller. Low-Hanging System costs $2,485 or installments of $497 for 5 months. Rachel also offers a hefty discount to those who pay in full upfront. The best value offer is only $1,988. Low Hanging System simplifies the print-on-demand biz in four simple steps:
Step 1: Browse Pinterest for quote ideas (or generate using AI).
Step 2: Use Picplosion to create your design.
Step 3: Generate product mockup by uploading the design on GearBubble.
Step 4: Modify the quotes to fit different categories.
This method is further explained by Rachel’s Insta-Method. It’s a quick-start class on creating multiple listings in under an hour. When orders come in, GearBubble fulfills the order and ships them in less than 24 hours. They’ll also update the tracking number for you. This program was launched in 2016. It has a conditional 90-day money-back guarantee. To qualify for the refund, you should stay throughout the refund period, learn the biz, and list at least 90 mug variants on your Amazon and Etsy stores.
Rachel Rofé is a 9-figure entrepreneur, author, and marketer from Newtown, Pennsylvania. She earned a business degree from Drexel University in Philadelphia. After that, she worked for Target as a team leader for over a year. Rachel’s education and experience in retail equipped her to become an entrepreneur. Her first company was Rachel Rofe Enterprises. Later on, she founded a digital marketing agency called Burn Your To-Do List. CustomHappy, her POD service fulfillment business, was launched in November 2015. Her business quickly grew to over 150 employees. Rachel is one of the 30 women entrepreneurs featured on Nasdaq.com. She's also featured on some of the biggest media outlets like Forbes, Woman’s World, Fox News, and CNN. Her net worth is estimated to be between $10 million to $15 million based on her Amazon and Etsy sales, plus LHS enrollments.
Low Hanging System and the Print-On-Demand Business Model
Low Hanging System is one of the better courses for learning print-on-demand. Rachel is 4.2 star rated Udemy instructor and LHS has over 10,000 students so far. The print-on-demand business model lets you run a retail business without keeping physical stocks and tracking inventory. It's low-capital and beginner-friendly. Low Hanging System is a comprehensive program. It covers the whole process, from selecting the design to listing the products and fulfilling orders.
What I like about the program is that it teaches the biz in three of the biggest e-commerce platforms: Amazon, Etsy, and eBay. These platforms charge an integration fee. But with Rachel as your coach, you get 1 year free and unlimited integrations. Another thing I like about the Low Hanging System is you don't need paid ads. Rachel teaches an alternative, the sponsored strategy, that boosts product visibility.
LHS is a good program overall, but it has some serious issues that can't be thrown under the rug. Rachel says her margins are from 15% to 32%. A mug that costs $16.85 to make only sells for $19.95 (15% margin). She outsources order fulfillment from GearBubble, which charges $421 monthly ($5,052 for a year). On top of that, Amazon also charges differential fees depending on the plan type. Additional fees may range from $0.99 per item sold or $39.99 monthly. Imagine how diminished the net profit is.
On a positive note, print-on-demand is a growing market. The CAGR is 26.2%. Allied Market Research estimates it to be $9.9 billion worth by 2027. But print-on-demand is a highly competitive industry. United States is the biggest POD market with a 31.02% share. Amazon’s Merch-on-Demand is another threat to Rachel's Low Hanging System. The process is simpler with Amazon. You submit the design, and Amazon approves and creates the listing for you. They also handle printing, shipping/logistics, and after-sale customer service. No need for external software, just set up a Merch-on-Demand account.
A 6 or 7-figure income is achievable with the Low Hanging System IF you find products that go viral. But that will take a lot of hard work and paid ad spending. A low profit margin in a highly saturated market is too risky for beginners. It's only worth trying if you're passionate about retail and design creation. But, if your goal is to make continuous passive income, there’s a better business model. Local lead generation's profit margin is 85% to 90%. It’s not saturated because there are over 50 niches and thousands of cities to explore. You don't have to upload hundreds of products per day. Once the site is ranked on Google, it makes consistent passive income for months or even years.