January 31, 2024

Make $53,175 by selling personalized mugs. This is Rachel Rofe’s promise (and more) to those who want to explore a retail business with her. She claims that this business doesn’t need huge upfront capital, and you don’t need to keep inventory. Products are printed and shipped only when someone buys them, and you don’t have to worry about printing or shipping. 

As a stay-at-home mom, juggling kids and a side hustle while maintaining a clean home, I need a low-maintenance but quick-income biz. Rachel offers an income opportunity that taps into the $6.18 billion print-on-demand market. Is print-on-demand the next big thing in digital retail or does Rachel over-hype success to get more signups to her courses? This Easy POD Mastermind review covers all you need to know about the course and its creator. I’ll also share interesting print-on-demand statistics you need to know before deciding. In the end, I’ll answer if this biz is a good fit for stay-at-home moms or not. 

Easy POD Mastermind is Rachel Rofe’s premium membership program with an exclusive online community. It’s the next-level course for POD store owners who want to increase their sales and create new passive income streams. Easy POD Mastermind includes the Trademark Inspector and software tools such as the Too Easy Tags. Students will also receive regular Etsy reviews, members-only mockups, and monthly keyword research. There’s a 14-day trial on the program and a 30-day refund policy. The full subscription to the mastermind costs $97 monthly or $997 for the whole year. 

Rachel Rofe is the print-on-demand queen and the creator of various POD courses like Low Hanging System, Low Hanging AI, and Easy POD Mastermind. She also owns two successful businesses: CustomHappy and Rachel Rofe Enterprises. Rachel is from Newtown, Pennsylvania, United States. According to her LinkedIn profile, she earned her business degree from Drexel University in Philadelphia. Her first job was at Target, where she learned the basics of retail sales. Soon she founded her first company, Rachel Rofe Enterprises. Following this success, Rachel founded a digital marketing agency called Burn Your To-Do List, and a POD service fulfillment center called CustomHappy. The company quickly grew to 150 employees and Rachel was featured in big media outlets like Nasdaq.com, Forbes, Woman’s World, Fox News, and CNN. 

Easy POD Mastermind and the Print-On-Demand Business

Easy POD Mastermind is an exclusive mentorship program for individuals who want to learn the print-on-demand business. Rachel Rofe is a popular figure in this industry. She’s been in the print-on-demand biz since 2015 and is still an active seller until today. Rachel diversified her business portfolio by building her own POD fulfillment center. She caters to the fulfillment needs of start-up companies. 

Online forums like Reddit have mixed comments on Rachel Rofe and her programs. I found one comment by “TheEtsyConsultant” posted three months ago that warned individuals to avoid purchasing any of Rachel’s programs. This commenter explained that anyone who charges to teach you is basically taking away your hard-earned money. Despite some backlash, Rachel seems to be an internet favorite. She has over 12K subscribers on her channel where she regularly uploads content related to the print-on-demand business model. Most comments on her videos are positive and people praise her for the informative free content she throws on the internet. 

A comment I found under a sub-Reddit that talks about Rachel's ads.
Good reviews of Rachel's videos on YouTube. She also seems to be very engaged on her social media platforms.

Rachel isn’t lying. There’s a good business opportunity with print-on-demand. It’s a booming industry that grows at a 25.8% rate annually according to Grand View Research. The average monthly income in this business is $4,639, but it can go as high as $9,833 monthly, depending on your store’s performance. The biggest pro of this biz is that printing and shipping are already handled by the service provider. You don’t have to warehouse inventory and handle logistics yourself. A big plus for stay-at-home moms who want to venture into online retail, but have limited time and resources for inventory-keeping and logistics. 

On the downside, maintaining product quality is one of the biggest challenges of print-on-demand. Since you don’t physically see the products, it will be hard to maintain the quality of the goods that you ship out to your customers. This business is highly dependent on third-party providers because they supply the products and handle inventory and shipping. Any issues that arise on their end will have a direct effect on your business. Print-on-demand may also have varying profit margins which could go as low as 15% or as high as 60%. As a POD business owner, you need to be careful not to use copyright-protected designs. Copyright-infringement issues may lead to legal consequences and losses. 

Rachel Rofe’s Review On YouTube

John Wilson, The High Ticket Affiliate Coach, reviews a similar course by Rachel Rofe called Low Hanging System. He also shares 3 issues he found on Rachel’s programs. He disclosed that some students have complained of unauthorized transactions from GearBubble (the service provider). John also mentioned that the POD market is highly competitive as more sellers explore this business opportunity. Print-on-demand requires a ton of work and it’s a labor-intensive business. As a POD business owner, you need to manage orders and help customers with after-sales concerns. You should also keep up with trending products to ensure you’re ahead of the competition. 

Is Easy POD Mastermind A Good Course For Moms?

Easy POD Mastermind could be a good course for moms who are existing ecom store owners or are online-based retail store owners. Print-on-demand items could be a good addition to an existing digital store’s product line. However, moms who are starting from scratch might struggle to understand the biz and implement the strategies taught in Easy POD Mastermind. The POD biz has inherent challenges that Rachel doesn’t always talk about in her videos. The margins could be slim as you need to keep your prices competitive to attract more buyers. Order fulfillment centers such as GearBubble also charge a recurring fee of around $400 per month. On top of that, Amazon also charges fees if you decide to sell on their platform. Amazon usually charges around $0.99 per item sold. All these add-on charges will further trim down your profit. 

Print-on-demand is a time-consuming business model. There are so many factors to consider in this business, and it will take most of your time and energy. Revenue is also inconsistent and unstable, so I don’t recommend it to stay-at-home moms who have limited time and capital for business. 

Busy stay-at-home moms need a low-maintenance, low-capital, and low-risk business that generates a consistent passive income. My suggestion is to build digital assets through a business model called local lead generation. This biz ranks digital assets on Google. Ranked assets are like prime properties in the real world, and you are the digital landlord. You can rent out these assets to companies that don’t have their own. There are over 10 million of them in the United States alone, so there’s a good business opportunity here. Digital assets also generate leads that you supply to local entrepreneurs. Owners will pay you a “retainer’s fee” for these because leads give them a competitive advantage. I’ve personally been in the lead gen biz for 7 years and it’s my most recommended business model for moms. 

About the Author Pamela Salvana

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