September 17, 2023

'Build your e-commerce store in 30 minutes', pitches online entrepreneur Aidan Booth in one of his popular ads. He adds that his method is 'completely new and different' and 'nothing like anything you have ever seen before'. Sounds like every internet salesman. Aidan even promises you won't need overseas suppliers, pay for Facebook traffic, and keep inventory. His program is Lifestyle Blueprint. Inside Lifestyle Blueprint, students get 

A smart automation system,

sales boosting tools,

Profit Spy, a product-picker tool and, 

funnel builder tool.  

As a stay-at-home mom, juggling kids and a side hustle while maintaining a clean home, I need a low-maintenance but quick-income biz. Aidan Booth has a business opportunity using the Amazon FBA business model which he claims can make thousands of dollars in passive income. But, is he the best coach to learn Amazon FBA from? This Aidan Booth review covers everything you need to know about the course and creator, plus, some statistics-backed facts of the business model. I'll also answer if it's a good investment for stay-at-home moms. 

Aidan's strategy is pretty straightforward. He tests out a bunch of products and scales the profitable ones. He claims that his mindset was developed after the business model of a billion-worth Japanese brand. His focus is on building SEO-heavy websites and maximizing organic Google traffic. He also uncovers 5 unique products that can potentially make $500 daily. Aidan has a Philippine-based team that follows a streamlined process and builds 3 websites per day. Members of his team include web developers, graphic designers, and copywriters. 

It takes experience to build an efficient team, which makes you wonder about Aidan's background. Well, he's originally from New Zealand. He moved to Argentina after he met his wife. Aidan graduated from Massey University in Palmerston North, NZ, with an industrial engineering degree. That explains his obsession with streamlined processes. In 2005, he started digital marketing and launched his own e-commerce website. He also explored affiliate marketing a year later, and built affiliate websites using Google AdWords for traffic. It didn't make huge profits, only occasional $30 commissions, which was like gold for him. He sells to over a hundred countries and 20,000+ US outlets. His businesses now make 8 figures (a year) collectively. Aside from Lifestyle Blueprint, he also owns the marketing software,, and a web hosting and domain registration website called FloatHosting. Aidan never mentioned his earnings, but some speculate his net worth is at least $3 million.

Lifestyle Blueprint and the Amazon FBA Business Model 

Aidan is the OG guru. He creates new courses and never recycles content. That's what makes him special. He has a unique selling strategy. Unlike most marketers, Aidan's courses are offered for a limited time. They're only available for a week or a month, at most. So slots fill up fast. But, is the course good though? Some online commenters aren't satisfied, and even call Aidan a scammer. There's no mention of the course cost, but some say it's pretty expensive. Not all of his students became successful. To be fair, this could have been affected by a lot of factors. 

Every day 3,700 new sellers join Amazon. The seller population is currently 9.6 million as of writing, and 89% of them use the FBA (fulfillment by Amazon) business model. Because of over-saturation, Amazon sellers are competing on price. Which means you might need to tighten margins to increase sales. The profit margin is 15% to 25% on average. Anything over 25% is excellent. As a beginner, most of your profit might go to startup expenses. It can take a while for the Amazon store to be profitable. Statistics show that only 64% of Amazon sellers profit in their first year of business. Amazon's algorithm and selling policy can also change anytime. As a result, sales can be unpredictable and earnings can be unstable. If your budget is tight and you don't have backup funds, explore other safer business models. 

Aidan Booth Review On YouTube

Aaron Chen reviews Aidan Booth and answers if Amazon FBA is a legit business for making money online. He points out that Aidan's courses are expensive, they generally costs around $4,000 to $5,000. Aaron also emphasized that Amazon FBA requires signficant startup capital. You'll need $8,000 to $10,000 on top of the course fee to properly implement Aidan's strategies. 

Is Amazon FBA Still The Best Investment For Moms?

Amazon FBA might not be the best investment for moms. Although Amazon is still the number 1 online shopping destination, the platform’s increased fees on shipping and logistics trim down FBA seller's profit. Amazon FBA is a low-profit margin business model, the average margin is only 15% to 20%. These margins are further trimmed down because Amazon increased its fees by at least $0.22. 86% of the Amazon seller population is using the FBA business model. You’re competing with around 8.3 million sellers who are offering similar products to yours. On top of that, Chinese manufacturers also join the FBA market selling products at the lowest price. With all these challenges, I don’t think Amazon FBA is the best business model for stay-at-home moms. 

Moms need a low-maintenance business with fewer barriers to entry like local lead generation. This business model builds sites and ranks them up on the search engine. Owning ranked digital assets is like owning prime real estate. These digital assets place you in front of an audience who are looking for the products and services you offer.  You can rent these digital properties to business owners who don’t have a site (there are over 10 million in the U.S.) and generate leads that you can sell for at least 85% profit margins. With over 50 niches to explore and thousands of cities you can get into, this business model is less saturated. 

About the Author Pamela Salvana

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