‘If you can send emails to a friend, then you have what it takes to make money online’. Ian makes it sound so easy. He says salesmanship has always been in his blood. I'm not surprised he came up with the salesy-est line for his ads. 90 Days To Freedom aims to train copywriters to write conversational emails that gain the trust of readers, rather than being overly pushy. Ian Stanley says he makes 6 figures monthly through email marketing and effective copywriting. He guarantees to work with his students until they land their first client.
It’s unclear how much the course costs. But Ian mentioned he once conducted a $2K face-to-face copywriting workshop. And, he also offers a $3K persuasion workshop. 90 DTF is probably in that range. This program is targeted at copywriters, but it’s also open to anyone who wants to make money by just sending emails. It's okay if you can't write good copies yet. Ian shares over a hundred email templates for abandoned carts, high-ticket coaching, supplement promotion, and dead list revival. Inside 90 DTF, students get
Ready-to-use email templates,
ClickFunnels and Shopify engagement tools and,
exclusive access to the 8020 crash course.
To succeed with 90 DTF, you need to master both email marketing strategies and effective copywriting.
Before we dig into the details of the program, let's talk about the man behind it all.
Ian Stanley is the creator of 90 Days To Freedom. He calls himself the persuasion hitman. After trying every course and business model for making money online, he focused on one skill and mastered it. He became a copywriter and perfected the art of writing effective marketing emails. That's how he ended up ‘writing things and filming videos in my underwear’ (Ian's words). From there, he went from zero to $5K a month. Ian claims he sold over $100 million worth of products since he started email marketing. In 2015, he made over $20 million, and now makes over $83K monthly. It's unstated what Ian's education and professional backgrounds are. What we know is that he was under the mentorship of Ron Lynch, an infomercials expert. He conducted a $2K copywriting workshop with legendary writing coach David L. Deutsch. David is a mentor to freelance and in-house copywriters of Fortune 500 companies.
90 DTF and the Email Marketing Business Model
90 Days to Freedom is a step-by-step workshop on how to build a list and write high-converting emails. The strategy is essentially email marketing using effective copywriting. At the end of the course, you should be able to offer your services to companies and small business owners. Everyone’s welcome to join 90 DTF as long as you can write emails at a third-grade level.
But, can email marketing and copywriting scale to a 6-figure-per-month business? Let's break down the statistics.
Copywriting is a growing industry. It's worth $25 billion in 2023, with a compound annual growth rate (CAGR) of 7.6%. The copywriting service market is expected to hit the $42 billion mark by 2030, as companies (online and offline) compete to stand out in saturated markets. It will remain to be a relevant and in-demand job in the next years. Email marketing also has an upward demand trend. Gartner's The State of Marketing Budget and Strategy estimates that 7.8% of a company’s marketing budget is spent on email marketing. The numbers are expected to balloon as 37% of brands are increasing their email marketing spend in 2023 and beyond. By the end of this year, email marketing revenue will reach the $11 billion mark. There's definitely lots of income potential for email marketers in this digital age.
Of course, there are downsides to this business. There's a reason Ian calls this an almost passive income source.
Email marketing and copywriting require time, effort, and dedication to learn. They are not beginner-friendly. The copies are the secret sauce of the business. So, you need to be a master at writing them. There's no shortcut. You need to practice every day. The biggest issue I see with the program is the content of 90 DTF itself. Ian’s step-by-step procedure is not detailed enough. Anyone new to email marketing and copywriting will have a hard time following his steps.
Overall, 90 Days To Freedom offers a good income opportunity. Ian Stanley is an experienced coach with a strong background in sales, email marketing, and copywriting. Maybe there’s some truth to his claim that it can make 6 figures. However, it’s not clear exactly how this huge figure is achieved. You can earn from this biz. Is it 6-figures? I can't say though. Probably just enough to recuperate your $3K initial investment, and a little more to pocket.