Have something great that you want to share? Partner with Simple Mom to get the word out!
Why advertise here?
Daily exposure to a loyal, positive readership, Simple Mom was started in early 2008 by Tsh Oxenreider and now receives over 775,000 monthly pageviews on average. Most readers are women, though almost a third of our readers are men. These readers (mostly parents, though not all) are passionate about making their lives simpler by living holistically with their life’s purpose.
Tsh is the main voice at Simple Mom, but she shares this corner of the Internet with several other talented writers, and together, they share encouragement, tips, and motivation about topics like working from home, money management, loving a decluttered home, taking care of yourself, and more.
If you’d like to share your goods or space with Simple Mom readers, we’d love to hear from you! Download the Media Kit, and then use the info below to contact us.
Above-the-fold ad space
If you’d like to be above the fold (which simply means your ad shows up on every page of Simple Mom without the readers having to scroll), head to Federated Media to book your ad spot.
300×250 pixels:
Below-the-fold ad space
Why on earth would I prefer below-the-fold ad space?, you may be wondering. Well, an ad is simply a call to action. Kissmetrics actually says “the fold” is a myth—that “Higher conversion rates have nothing to do with whether the button is above the fold… The issue isn’t whether the call to action is visible when your prospect first arrives. The issue is whether your call to action is visible at the point where your prospect has become convinced to take action.”
So by putting your ad in the traditional below-the-fold space, your creative will be closer to where visitors have finished reading posts.
What you’ll get
1. A static, 125 x 125 pixel or 300 x 140 pixel creative…
2. A text link ad in the RSS feed’s footer…
3. A mention in a Weekend Links post during your month of purchase,
4. And a pin of one of your products of my choosing.
Ads run on a calendar month basis, and all ads are subject to to editorial approval.
A note about ad creatives
If you are advertising online and have only 125 x 125 square pixels to tell us about your shop, your real estate needs to be amazing. Don’t settle for a ho-hum graphic after you’ve worked so hard on your products. Don’t underestimate the power of your amazing ad: the better-looking the ad, the more clicks. If your ad is not nice and inviting, it will not generate as many clicks.
Take the time to make a stellar ad. Update it frequently, to prevent ad blindness. Ask honest friends to tell you the truth about your ad. If you need to, pay a professional to make the smartest, most eye-catching ad online. It’s well worth the investment.
Personally, I’m drawn to ads with generous white space and minimal, big text in gorgeous typography. Think about your fonts and colors, and don’t tell me everything about your shop. Mostly, you want to set the tone and create interest. Below are some of my favorite 125 x 125 pixel ads:
